Bath & Body Works’ newest collaboration brings to life a dazzling collection of products based on Disney Princess characters. The collection features six brand new fragrances inspired by some of the most beloved characters in the franchise: Disney’s Ariel, Belle, Cinderella, Jasmine, Moana and Tiana. Each fragrance was carefully crafted with a Disney Princess character in mind and designed to capture their unique spirit, strength and resilience while transporting you into their worlds.
In honor of this special moment, we are giving a behind the scenes look into the development of these unique fragrances, and this week’s spotlight is on Moana.
Get ready to set sail and embark on an adventure with one of Disney’s most courageous characters ever.
Moana, a strong-willed and independent way finder, approaches new experiences with determination. Even in moments of self-doubt, she doesn’t back away from challenges and fights for what she believes in.
In the Bath & Body Works Disney Princess Collection, Moana fans have the chance to experience her journey with a variety of products inspired by her story and bold characteristics.
“Overall, the fragrance captures Moana’s courageous and independent spirit, as well as the lush vibrancy of the Pacific Islands—a perfect blend of nature, beauty, and adventure,” says Mary Testa-Gough, associate vice president of product and fragrance development at Bath & Body Works.
The fragrance includes notes of lush green palms, plumeria breeze and coconut water.
“It opens with the vibrant scent of lush green palms, evoking the rich, tropical landscapes of her island home,” says Testa-Gough. “We incorporated delicate plumeria flower as a nod to the island’s iconic blooms. Known for their sweet, floral aroma, plumeria is often associated with beauty, grace, and serenity— this represents Moana's inner strength and the beauty of her journey of self-discovery.”
The plumeria flower also played a big role in the design process for Moana’s products in the Disney Princess Collection. Kelle Nye, a senior designer at Bath & Body Works, gave a behind-the-scenes look into the creative process.
“The illustrated botanicals of plumeria flowers and greenery throughout the collection ties back to the back to the fragrance notes,” says Nye. “We also included bright coral hues which help embody a warm summer olfactive space that represents Moana’s environment.”
Nye anticipates that this collection will help fans connect even more with Moana’s character. “I hope that you feel transported to a tropical climate and grounded to the earth in the same way that Moana is bonded with nature and her culture,” she says.
Visit bathandbodyworks.com to see the full Disney Princess Collection.