On Thursday, March 13th, Bath & Body Works launched their latest fragrance, Sweetest Song. This elevated sugary gourmand fragrance is available just in time for Mother’s Day and makes for the perfect gift.
Created in partnership with legendary master perfumer, Honorine Blanc of Firmenich, Sweetest Song features a melody of blush raspberries, sugar crystals, and whipped musk. The raspberry note evokes the lush brightness of fresh picked berries, the sugar crystals bring a robust depth, and the whipped musk ties it all together imparting a velvety texture with creamy and comforting notes. Neo-gourmand fragrances, scents that elevate the typical gourmand category with unique notes, are one of the hottest trends right now, and Sweetest Song perfectly captures it.
"In creating Sweetest Song, we set out to bring customers a fragrance that fills a white space in our portfolio, is highly giftable for Mother’s Day and can be beloved for seasons to come. From the on-trend gourmand fragrance to the modern color palette and coquette-inspired aesthetic in the packaging design, this fragrance hits all the right notes to be the perfect signature scent for spring,” Betsy Schumacher, Chief Merchandising Officer.
The fragrance will be available in over 20 products including Fine Fragrance Mist, 3-Wick Candle, and more. The crown jewel of the collection is the Eau de Parfum, nestled in a beautiful music box that plays a special song when opened
Whether you’re looking for the perfect gift for the mother figure in your life or a new sweet gourmand scent to take you into spring, Sweetest Song is just what you need. Visit bathandbodyworks.com to discover the full collection.