COLUMBUS, Ohio, Sept. 6, 2023—Bath & Body Works announces today that it received a 2023 Grooming Award from Esquire Magazine for its Beard and Scruff Cream. The men’s publication recognized the cream as a top performer after testing hundreds of new products over the course of several months. Esquire considers several factors to determine its annual list including pricing, packaging and efficacy.
“We are delighted that Esquire Magazine recognized our Beard and Scruff Cream with this award,” says Gina Boswell, Bath & Body Works CEO. “Especially with our focus on growing our men’s business through the rest of the year, this is a great – and timely – award for our team to win today.”
Bath & Body Works’ men’s business remains one of their fastest growing product lines, posting double-digit sales increases in Q2 2023. Bath & Body Works continues to innovate and expand their product offerings to meet consumer demand and build on their success.
The first stage of the expansion of their men’s line focused on face and beard care and launched in advance of Father’s Day this past June. In September, Bath & Body Works is expanding into men’s hair care and shaving.
Bath & Body Works continues to leverage its strengths and competitive advantage in fragrance and innovation to expand into adjacent categories, including men’s, fragrant haircare, wellness and laundry.
See a full range of Bath & Body Works products, including the award-winning Beard and Scruff Cream, online at bathandbodyworks.com.
Contact:
Emmy Beach
Bath & Body Works
ABOUT BATH & BODY WORKS
Home of America's Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company's predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,820 company-operated Bath & Body Works locations in the U.S. and Canada and more than 440 international franchised locations to an online storefront at bathandbodyworks.com.