According to HAPPI, the companies featured supply the vast majority of recession-resistant products to the US and the world.
“Despite the panoply of problems, the household and personal products industry has proved very resilient,” says the publication. “This comes as Bath & Body Works expands more into the household and personal products industry through the launch of new hair care, laundry and men’s products.
In the past three years, Bath & Body Works has grown its men's category by nearly 50% through continued product evolution and assortment expansion, including the latest introduction of new skincare and beard care collections which launched in May. In July, the brand is launching haircare, and this fall Bath & Body Works will bring its fragrance expertise and authority to laundry as it debuts its first ever fabric care collection. These expansions into new categories extend the brand’s reach while elevating and bringing innovative new ideas to Bath & Body Works customers. Inclusion on HAPPI’s Top 50 list further recognizes those efforts.
For more information about Bath & Body Works’ inclusion on HAPPI’s Top 50 list, visit happi.com.